Retail entity is being squeezed from further performance of online shopping is more than ever before
In recent years, in the eyes of many consumer electronics retailer and bookstores have become the product showroom, they are always there to experience the product, and then to lower prices to amazon (amzn) places to buy, these retailers.
Now, holiday shopping season is now in the state, black Friday and network has been in the past on Monday, some investors began to lament, from the start when this vital retail season is so weak, at least in the entity shop that's true.
Fortunately, perhaps because of its convenience, the performance of the online shopping is more than ever before. Comscore (scor), a research firm, according to the data provided by the new record is set: black Friday, the day through a personal computer or laptop to complete deals reached $1.2 billion. Cyber Monday, mobile and non-mobile online sales reached $2.29 billion more, hit a record high.
With more and more investors are accustomed to online shopping easily, and don't want to go to the mall and others to squeeze will be squeezed, they become more and more skilled at using your smartphone, even if it is really go to the store, they also know how to get the necessary information, find the most economical price. In fact, in some cases, when they find the necessary information, the final conclusion is often simply don't have to go to the store.
"If you like my wife, shes already keep the notebook, she is with their own tablet and phone." Levy Santa Clara university school of business professor Carl yanam (kirthi kalyanam) stressed that "the key is not about how much they via mobile devices for shopping behavior, but rather in comparison shopping."
It is well known that in recent years, in the eyes of many consumer electronics retailer and bookstores have become the product exhibition hall, they always go there to experience the product, and then to lower prices to amazon (amzn) places to buy, let these retailers headache, but this season, the retailer showroom team is also expanding. Such as saw a pair of beautiful earrings at macys, some smart consumers may take out a cellular phone, login ebay (ebay) [microblogging] brand shop to check the article number, or other web sites and nine times out of ten can find more economic price.
Giant IBM, however, no matter what, according to the data and the information provided by other researchers, at least for now, the smartphone is mainly used to surf the Internet and maybe some other time, location and goods such as shops keep open information, has not yet become a mainstream shopping tools.
"The use of mobile phones to shopping, in fact the consumer is still in the process of habit." IBM strategy at Henderson (jay) said, "we are seeing some similar places to online shopping, but overall, the current, the growth of the main driving force comes from those who had the pioneer of online shopping." IBM provides to the media data came from the websites of 800 retailers, many of which are their cloud service customers. Late Monday, IBM announced that compared to last year, online sales rose 18.8% on Monday, and all of the online shopping, mobile shopping proportion is 15.6%.
IBM found that overall, smart phones tend to be more used to get to the Internet, and tablet is sometimes used for shopping. Of all online sales, for example, tablet accounted for 9.8%, the smartphone is 5.7%.
Of course, now say these savvy consumers is the main reason why retailers 15-23 since Thanksgiving is premature. Santa Clara university, Carl yanam actually don't think so. , he thought, as shown by the data released by the national retailers association, this years overall level of consumer spending is more low, this is the main reason.
"In the shopping season has just started, retailers have seen some of the early signal of weak consumer spending, such as Goldman sachs and other researchers, according to a report on the situation will be very difficult." , he added, in the face of weak demand situation, the retailer is ready now, can make more powerful, and more rapid response ".
So, despite the smart phones are still not buy holiday gifts tools of choice, but it as a tool to help consumers get more information, its application will also increasingly popular, especially in the more and more retailers are to build a more perfect site mobile today. IBMs Mr Henderson said, mobile devices the holiday shopping season "ushered in the breakthrough of the year". Along with the rising popularity of smartphones, some retailers may now see it as their rivals.
