ZhongFang couplet: the textile clothing brand enterprises long-term mechanism
We will fully implement the "twelfth five-year" plan, in order to build a batch of internationally competitive advantage brand enterprise as the goal, to foster and promote the enterprise brand creation ability as the goal, a solid foundation work, strive to build brand cultivating long-term mechanism.
We will fully implement the "twelfth five-year" plan, in order to build a batch of internationally competitive advantage brand enterprise as the goal, to foster and promote the enterprise brand creation ability as the goal, a solid foundation work, strive to build brand cultivating long-term mechanism. This focus:
First, optimizing the environment of the brand. Reference to the practice of developed countries set up national textile brand council, set up at the top of the corresponding institutions to strengthen the construction of brand design, improving fiscal financial related policy, policy force, enhance the overall image of Chinese brands. To further play to the role of the textile clothing brand in consultation with, and linkage between the central government and local government, industry integration development. Industry organization should play vitality, play to the role of the industry brand promoting committee, actively promote the transformation and upgrading of textile industry, accelerate the cultural creative industry and textile and garment industry joint development, speed up the construction of costume culture with Chinese characteristics, create a benign environment for the sustainable development of independent brands.
Second, we should improve the limitation of the existing policy, to promote the reform of enterprises enjoy bonuses. Federation of the next step will be planned and systematic brand enterprises to carry out the policy propaganda and tutoring system, seize the favorable opportunity of deepening reform in taxation, finance, reflect enterprises appeal to the relevant authorities.
Third, to strengthen industry standards. Enhance the brands ability to create, in view of the current transformation of enterprises, especially the processing enterprise transformation, there are brand way. In addition, there are some enterprises have to carry out the brand to create work, but the lack of systematic, scientific, brand effect is not very ideal. For this purpose, the association with the support of the ministry made the general requirements for textile industry brand cultivation management system ", industry standards, in order to make this a standard play a better role in guiding to the industry, association and organization, form a complete set of documents is the next step we will take the 111 key enterprises and 62 pilot enterprises in the cultivation of tracking as the key point, choose a better area and enterprise stable cross layer. Do a good job in brand planning, brand creation activities, improve enterprise comprehensive ability of create. To implement the 12th five-year plan determined to achieve international influence brand 5 to 10, the annual sales income over ten billion yuan brand enterprise 50 brand construction goal. Create a new situation of the textile industry strategy.
Fourth, and address the enterprise demands, boost cross-border cooperation of industry and commerce. Due to the change of the domestic market demand, to integrate resources, meet the challenge, became the common wish of the border for industry and commerce. In march this year, association and China association of department store business held the industrial and commercial fields, once again, this time to carry out business docking, also signed joint creative business books, we should strive to promote the brand clothing backward extension, this year we also try to make some cooperation and light industry, formed the interaction of upstream and downstream, to promote the brand value chain innovation together.
Fifth, construct platform for international exchanges, promote the advantages of brand internationalization. In the face of international market opportunities, some superior enterprises have the opportunity to go out, but it alone is difficult, should be cliques. Association convened for the first time in June, Chinas textile industry to carry out the strategy of going out of communication meeting, focus on the walk out policies and successful experience, in the industry caused great repercussions. Since the third plenary session of the 18th, the country put forward to build a new system of the open economy, to increase enterprise and individual investment, establish the subject status of the enterprise and individual foreign investment, to allow play to their own advantages, to overseas investment cooperation. There are 400 companies in the textile industry has put their factories in Cambodia. We should support the enterprises registered outside China, the establishment of overseas marketing network. Association to do a good job, "please come in" to the China international fashion week and related events, and so on. Invite international buyers to participate in the domestic clothing brand important conference, expanding industry exhibition of international influence.
Sixth, we should promote the pilot work of the brand. Through the construction of regional brand building to advance power. China is big country, however, there is no a Chinese textile and apparel brand in the international well-known value evaluation on the list. It shows that we are now lack of discourse in the brand value. So this year association in accordance with the general administration of quality supervision, inspection and quarantine of the deployment, collect relevant enterprises, associations of industry-wide 45 enterprises to carry out the brand value evaluation.
Seventh, continue to issue annual reports, and continue to track, continue to play the role of colleges and universities and social groups.
